Digital Marketing Training in Lagos

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

In this module, we shall explore the meaning, benefits, tools and concepts in Digital Marketing. Specifically, we shall take you through the following lessons:

An impressive graphic design always leaves an impact on the audience in the first instance. The graphic design helps to grab attention and keep them hooked on.

In this module, you will learn how to design images, banners and infographics that capture attention. Specifically, we shall take you through the following lessons:

Video has become an integral part of Digital Marketing because it has the highest rates of Engagement and Conversion when compared with that of mere text and image.

You can now see why using video as part of marketing is gaining a lot of traction across businesses of all sizes, including entrepreneurs and small businesses.

According to Statistics, Videos have helped businesses increase Brand Awareness by 70%, Traffic by 51% and Sales by 34%.

In this module, we shall explore how to create and edit marketing videos that engages and converts.

Specifically, we shall take you through the following topics:

Web Design is an inseparable aspect of digital marketing as the latter does not operate in isolation of the former.

As a matter of fact, behind every digital marketing campaign, there is a landing page, and that is where web design comes in.

In this module, we shall teach you how to design a website, landing pages and blogs using WordPress. Specifically, we shall take you through the following lessons:

Copywriting is the art and science of writing copy (words used on web pages, ads, promotional materials, etc.) that sells your product or service and convinces prospective customers to take action.

In this module, you will learn how to craft a compelling sales copy that converts. Specifically, we shall take you through the following lessons:

Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

In this module, you will learn the skills of blogging and how to distribute content across various online channels. Specifically, we shall take you through the following lessons:

Search Engine Optimization is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

SEO is made up of multiple different elements, and knowing what they are and how they work is key to understanding why SEO is so important.

This module of the training is here to help you learn anything you want about SEO.

Specifically, we shall take you through the following lessons:

Email marketing is the act of sending a commercial message, typically to a group of people, using email.

An effective email marketing strategy converts prospects into customers, and turn first time buyers into recurring customers.

In this module, you will learn how this is done.

Specifically, we shall take you through the following lessons:

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users.

With 63,000 searches getting processed by Google each second, Google Ads offers businesses the opportunity to show their ads to potential customers searching for their products and services.

This module is designed to teach you How To Set Up and Manage Successful Google Ads Campaigns.

Specifically, we shall take you through the following lessons:

Social media management is an aspect of Social Media Marketing that involves the process of creating, publishing, and analyzing content you post on social media platforms like Facebook, Instagram, and Twitter, as well as engaging with users on those platforms.

According to Statistics, 74% of People Use Social Media when making a purchasing decision. This account for why social media management is essential in Digital Marketing.

In this module, we shall explore the following lessons:

Facebook is a platform that offers a variety of highly targeted paid advertisements and organic posts, allowing brands to put their products and services in front of the massive audience.

In this module, you will be taught Facebook Marketing as Part of Social Media Marketing.

Specifically, we shall take you through the following lessons:

Across the globe, there are over 1 billion Instagrammers — more than 500 million of whom use Instagram every single day, sharing an average of 95 million photos and videos per day.

Those are huge numbers. And no matter who your audience is — age, gender, occupation, anything — you’ll be sure to reach them through Instagram.

This module is therefore designed to teach you exactly how to promote business on Instagram.

Specifically, we shall take you through the following lessons:

With more than 145 million active daily users, Twitter should be a part of your marketing strategy. It’s the fifth most popular social media network, and it’s a gold mine of customer insights and opportunities to build your brand, drive sales and win fans.

But with 500 million tweets sent every day, you need to be strategic and savvy in order to win (and hold) your audience’s attention.

This module is therefore designed to give you everything you need to create and implement a highly effective Twitter marketing strategy that gets results.

Specifically, we shall take you through the following lessons:

LinkedIn marketing is the process of using LinkedIn to make connections, generate leads, improve brand awareness, foster business relationships and partnerships, share content, and drive traffic to your website.

LinkedIn is an integral part of many successful business’ marketing strategies today because of how effective it can be in expanding professional networks.

In this module, you will learn to do Linkedin marketing effectively.

Specifically, we shall take you through the following lessons:

Not only is your audience on YouTube, but as the internet’s second largest search engine, YouTube can help improve your SEO and overall brand presence.

YouTube allows marketers to present unique content that’s easy for viewers to consume and share.

This module is therefore designed to teach you everything you need to know about YouTube Marketing.

Specifically, we shall take you through the following lessons:

Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, E-mail, SMS and MMS, social media, or mobile applications.

Mobile marketing has become imperative because your customers treat their mobile phones like someone who is closer to them than their lovers, parents, or pets.

With 62% of users accessing the internet using their mobile phones, Mobile marketing makes businesses succeed faster than older forms of marketing.

This module is therefore designed to teach you the nitty gritty of mobile marketing.

Specifically, we shall take you through the following lessons:

Podcasting is a way of distributing audio files via the Internet. A podcast is an audio file that can be downloaded from the Internet, often in MP3 format.

Businesses use podcasts for a variety of purposes, including sharing information about new products, company information, or general information related to the industry. Incorporating podcasts into your marketing plan offers numerous benefits to the company.

In this module, you will be taught everything you need to know about Podcasting.

Specifically, we shall take you through the following lessons:

Webinar is a short form for web-based seminar. It is a presentation, lecture, workshop or seminar that is transmitted over the web using video conferencing software.

A key feature of a webinar is its interactive elements and the ability for a presenter to give, receive and discuss information in real time.

Webinar is a powerful tool in any business arsenal as it allows your business to showcase its expertise, industry knowledge, abilities, skills, products and services to prospects.

This module of the digital marketing training is designed to teach you all you need to organize a successful webinar.

Specifically, we shall take you through the following lessons:

Digital display advertising is graphic advertising on Internet websites, apps or social media through banners or other advertising formats made of text, images, flash, video, and audio.

The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors.

In this module, you will learn the various Digital Display Ads Networks and how to use them to deliver general advertisement and brand messages.

Specifically, we shall take you through the following lessons:

Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field.

Influencer marketing allows brands to break into that circle of trust in a way that feels organic and welcomed because it is relevant, reliable, and relatable.

In this module, you will learn the how to go about Influencer Marketing.

Specifically, we shall take you through the following lessons:

Remarketing, also known as retargeting, is a very common and popular form of digital marketing in which marketers serve ads to users who have visited their website, or a specific web page, and who have or have not taken a specific action.

It’s an effective way to target people who have already shown some interest in your business or brand.

According to a study by ReTargeter, only 2% of website visitors convert during their first visit to a website. Retargeting solutions enable advertisers to drive audiences back to a website so that they are more likely to convert. Consumer goods company Kimberly-Clark saw a 50% to 60% conversion rate from website visitors who were retargeted.

Therefore In this module, you will learn the how to remarketing and retargeting works.

Specifically, we shall take you through the following lessons:

E-Commerce is the buying and selling of products online.

In this module, you will learn how to start and manage a successful e-commerce and mini importation business.

Specifically, we shall take you through the following lessons:

Dropshipping is a business model that allows entrepreneurs to start an online business and sell products to their buyers without ever actually stocking the items themselves.

Instead, when a dropshipping store sells a product, it purchases the item from a third party and has it shipped directly to the customer.

In this module, you will learn the how to start and manage a successful dropshipping business.

Specifically, we shall take you through the following lessons:

Information marketing is about creating, promoting and selling information products like ebooks, video or audio course that solves people’s problems.

Information Marketing is probably the easiest means of making quick money on or off the Internet from any part of the world.

In this module, you will learn the how to create and market information or digital products.

Specifically, we shall take you through the following lessons:

Affiliate marketing is an online sales tactic that lets a product owner increase sales by allowing others targeting the same audience—“affiliates”—to earn a commission by recommending the product to others.

Affiliate marketing is taking off right now and is a proven way to increase your sales and brand reach. It accounts for 15 to 30% of online sales.

In this module, you will learn the how to recruit affiliate marketers to promote a business.

Specifically, we shall take you through the following lessons:

A freelancer, or independent contractor, is a self-employed individual who doesn’t have to commit to a single, long-term employer. Instead, they work independently and render services to several different companies or clients.

In this module, you will learn how to start freelancing.

Specifically, we shall take you through the following lessons:

Website monetization is the process of converting existing traffic being sent to a particular website into revenue.

The most popular ways of monetizing a website are by implementing pay per click (PPC) and cost per impression (CPI/CPM) advertising.

In this module, you will discover the different ways to monetize a website.

Specifically, we shall take you through the following lessons:

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.

Web analytics is not just a process for measuring web traffic, but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website.

In this module, you will discover how to use web analytics in formulating and optimizing your marketing strategies.

Specifically, we shall take you through the following lessons:

A digital marketing strategy is a plan that helps your business achieve specific digital goals through carefully selected online marketing channels such as paid, earned, and owned media.

In this module, you will discover how to create a successful marketing strategy for your business to seize growth opportunities and boost revenue.

Specifically, we shall take you through the following lessons:

Online Reputation Management, or ORM, is a multi-faceted concept that is aimed at creating a positive public perception of a brand, business, or person.

Reputation management includes monitoring reputation, addressing any content or customer feedback that could damage the brand, and using strategies to prevent and solve problems that could damage an entity’s reputation.

In this module, we shall explore all you need to know about Online Reputation Management. Specifically, we shall take you through the following topics: